Many businesses are skeptical about using YouTube videos to promote their products and services. But they shouldn’t be. Let us see why YouTube videos are one of the most lucrative platforms to grow your business and brand:
- YouTube is not entirely a professional platform. You can post any video, and the customer reach is massive. You don’t need expensive equipment to make videos to post on YouTube.
- You will find abundant opportunities to raise awareness of your business, generate more traffic and audience engagement, and convert more leads.
- You can use YouTube to share or search for entertainment, promotions, how-tos, and other videos.
- YouTube is one of the most popular advertising, marketing, and video hosting service that allows people worldwide to create, share and interact through an online community.
- You can use YouTube to introduce or promote your products, express your brand’s “personality,” provide customer service, monitor feedback, and help your customers promote your business.
Here are some YouTube stats that will help you understand why it is the best platform for your business:
- YouTube is the second largest search engine and the second largest website globally.
- YouTube boasts of 1.7 billion unique monthly visitors, wherein mobile users use it twice as much as desktop users. Wherein you will that over 694,000 hours of video is streamed on YouTube each minute by users worldwide.
- YouTube doesn’t show any signs of slowing down, and people of all ages worldwide love watching videos online.
- 99% of YouTube users also are on other social media platforms, and 81% of internet users use YouTube.
- It has been researched that viewers spend an average of 19 minutes a day on YouTube.
Table of Contents
How to Promote Your Business Through YouTube Videos
Create a YouTube strategy before posting your video content on the channel. Identify who your target is, what you want to achieve, and what is your exact goal? To promote your business, you can use YouTube videos in the following ways:
Motivate Your Audience to Subscribe
When you post video content or create a new playlist on YouTube, let your viewers know instantly about it. Post content and engaging videos that will entice your viewers to subscribe to your business channel. You will also find out the estimated number of people who will eventually watch your video.
Try Creating and Posting Different Kinds of Videos.
One of the biggest complications that many businesses face is that they run out of ideas to make a video and don’t know what kind of content to post. However, it is not that big a deal to create quality videos. The best part is that you can do it with your smartphone, edit it using a professional YouTube video editor and upload it on your business channel. You will find several options in the various stages of the sales funnels that will help you achieve your goals:
- Make brand videos displaying your company and your core values.
- Try educational, FAQ-based, QnA, How-Tos, or interview-style informative videos to help your viewers get complete information about your products and brand.
- Animation Videos and Documentation Funnel Videos to pull the right kind of attention.
- Create videos to maintain potential leads by demonstrating your product to your destination audience.
- Try product-related videos, recommendation-based, information on case studies, and some real case scenarios related to your industry.
- Create video content to view how the users are using your product. Add customer reviews, ratings, testimonials as word of mouth from the existing consumers, which can have an impressive impact on your leads.
- Use the right video maker for youtube and create animated videos, live videos, and even stop motion videos using exceptional graphics, mesmerizing sound, and the right content.
Use A CTA
It is highly recommended to use a CTA and clickable links on your content. It improves your page ranking and helps your viewers get the appropriate information about your businesses. Your CTA must guide your audience to your webpage and eventually to become a customer.
You use a clickable link to browse many videos with previous relevance or even new content at the end of the video. When you edit the video in your site’s video manager, you can add it. This feature is located on a page or page where you can link a video cover or website.
Interact With Similar Businesses-Related Content Uploaded by Competitors or Other Users
Sometimes, YouTube can be just about given and taken. Reciprocation is the key. If you like/share or comment on other user videos, they may do the same, encouraging better views, more visibility, and a higher level of advertising and marketing. You can share topics, interests, or topics similar to what you post to attract new viewers.
Don’t forget to check out what your competitors are doing. The idea is not to copy or duplicate their content but to take inspiration from style and formatting. You must find out how other businesses dealing in the same niche garner customer attention and retention, and you can apply similar techniques.
Share Your Video on Social Media Platforms.
Undoubtedly, Facebook, Instagram, Twitter, Snapchat, TikTok, and other social media channels have a burgeoning demand and attract people’s attention from all spheres, all over the world. You cannot afford to miss out on that. Whenever possible, link to videos on websites and other social networks. But don’t stop at the direct video link. You can also collaborate with expert agencies to help you market your YouTube channel on various channels.
Don’t’ Ignore SEO
Search Engine Optimization is of paramount importance to get your brand in the top-notch rankings and displayed as soon as people search for related products or businesses. You must use relevant keywords associated with video titles, tags, and descriptions. Experiment with various titles and descriptions. It Helps viewers find content that interests them using related words and phrases while creating videos. However, you also need to be realistic about the keywords you use.
Run a Contest on YouTube
This is a great way to get people to engage with your content. Offering deals, running a quiz, or a game-play can encourage your audience to know more about your products and entice them to participate in your interactive videos. Make sure you professionally handle your account and are regular while posting videos on YouTube and social media platforms.
Conclusion
Research well, be professional when dealing with your business YouTube channel, cater to trends and the likes, preferences, and demands of your audience before you put together a video marketing strategy for YouTube. It will certainly give you results. YouTube marketing allows you to reach a larger audience, increase awareness, and enhance engagement, sales, traffic, interaction and leads.