Small businesses mostly suffer from limited resources and low budgets for marketing. This, in turn, restricts the brand exposure of small businesses.
However, with numerous marketing channels, promoting your business has become cheaper and easier than ever.
More than 90% of people research small businesses online before deciding. But promoting small businesses online isn’t easy. It takes researching your target audience, engaging with all of them, and creating a buzz, which promotes word-of-mouth advertising.
If your business doesn’t show on Google’s search results, you are missing many potential leads. Therefore, using the following marketing strategies will help to skyrocket your business growth:
Table of Contents
1. SEO
The best way to direct traffic to your website is through searches on Google. As algorithms in Google change, your business must optimize its page keywords to ensure they rank high on Google searches.
Having your business website show up on Google’s first page results will increase the chances of users clicking it. So, it is important to work with a reliable marketing agency to help ensure your business appears on Google searches and, more importantly, on top of the first page.
2. Content Marketing
Create relevant content to showcase the values of businesses and the actions you plan to take to resolve customer’s problems with your services or products. Afterward, distribute content through different online channels.
Content marketing needs to be a strategy for the sustainable growth of customers and visitors in your business. However, practice patience since the results can take more time to materialize.
3. PPC Advertising
With PPC (pay-per-click) advertising, you can promote your business via display ads on Google and other search engines.
How does PPC work?
You will create ads around particular keywords, such as ‘lawn care’ or ‘pest control.’ For Google ads, where and when to display ads depends on the search engine’s algorithm. When someone clicks on your ads, you get charged.
Because PPC marketing can be costly, most professionals advise combining it with content marketing strategies so as to generate traffic to your business website.
4. Email Marketing
With approximately 4.4 billion email users globally, email marketing remains the best way of reaching your target audience. More than 80% of small business owners say that email is a key retention tool and an important component for lead generation.
Email marketing also remains one of the most important digital marketing tools, allowing you to build a more personalized connection with your customers and continue nurturing them after making their first purchases.
You may send clients drip campaigns depending on their actions, such as completing their first purchases or signing up for consultation services. Alternatively, you may send clients regular newsletters with product and company updates.
Ultimately, it won’t matter which marketing strategies are more popular. What matters is to choose a perfect fit for your business. You can sell quality products, but your business will remain stagnant if no one hears about them. This is why it would be best to incorporate a solid marketing plan to ensure your small business succeeds.