Smartphones sales break all record on Black Friday: Adobe

Church Street filled with Black Friday shoppers

A report in The Financial Times said the holiday season was set to be the first in which more shopping will happen online than in stores.

Deal-hungry customers spent as much as $1 million per minute on the Internet at the height of Black Friday, e-commerce platform Shopify said.

Even with a combined record sales on Black Friday and Thanksgiving plus the projected sales for Cyber Monday, online sales in the United States for the holiday weekend remain merely a fraction of what was raked in during China's 11.11 Singles' Day sales earlier this month.

Predictions are that overall online holiday sales will reach $107 billion, rising more than 13% from a year ago. Amazon did not provide sales figures for Black Friday.

Customers spent a record-high $5 billion on Black Friday alone, almost doubling the $3.34 billion spent a year ago, Adobe Analytics said.

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And that's good news for retailers this year.

But Brian Field, senior director of advisory services for ShopperTrak, is optimistic. The research firm had previously reported Cyber Monday sales of $3.45 billion a year ago but restated that figure to $5.6 billion following a change in its methodology of calculating sales.

Businesses are expecting a big holiday shopping season, fueled by a 4.1% unemployment rate, which is the lowest in 17 years.

According to Adobe Insights, 61.1 per cent of shoppers' visits to retailers' websites were for mobile devices, including smartphones and tablets.

Adobe Analytics said Cyber Monday is expected to drive $6.6 billion in internet sales, which would make it the largest US online shopping day in history.

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