4 streaming video apps to watch TV, movies on your phone

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While HDR and Dolby Vision movies will be available for download, 4K movies will remain limited to streaming.

Is this the year the Apple TV finally becomes a no-compromise set-top box?

The Verge raved about the Apple's 4K simplistic interface, bevy of applications, more cost-efficient 4K HDR movie selections, and the fact that iTunes is upgraded to 4K HDR free of charge. The news comes ahead of the Apple TV 4K launch.

You might not be impressed with the Apple TV 4K, but a big change to how iTunes movie rental periods are handled is likely to be much more warmly received.

Even though most of the attention has been focused on its famous handset recently, Apple talked about more than just the iPhone X at its September 12 event; the company also announced the Apple TV 4K. By adding support for 4K content, Apple joins competitors such as Roku in offering super-high definition quality for shows and films.

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Increasing the viewing timeframe could help bring more user interest to the iTunes movie rentals which are substantially less expensive than purchasing a title.

But is the Apple TV 4K really a nice upgrade? Caveat is, of course, that you need a 4K television-something many households don't now have. And despite its negative sentiment regarding its price, Time said the new Apple TV 4K is ideal for "Apple fans willing to pay a premium for convenience". "An "Apple person" with a nice TV and a yen for improved image quality".

The Apple TV 4K fits right into your Apple ecosystem. Given that rival devices are cheaper, what you're buying isn't the device, but an experience - integration and syncing with all your other Apple gadgets.

The 4K HDR 32GB variant ($229) is a great option only if you have the display to go with it, otherwise the fourth-generation non-4K model ($199) will suffice-the price difference only being about $30.

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