YouTube announces in-app video sharing and messaging

Knife crime has soared in London over the past year. This large blade

The new feature makes it easy for users to share videos with their friends and fellow users, however, YouTube faces a challenge from big players that have already established themselves quite well in the domain of instant messaging.

YouTube on its blog stated that "Starting from today, you can share videos with your friends and family directly on YouTube". You can even create a conversation group and share your favorite videos.

YouTube has just announced a new feature for its mobile app for Android and iOS smartphones. There's also the "add contacts" button, which lets the app access the user's phone book. The demonstration above indicates that you don't have to be actively watching a video to share it directly within the app. YouTube product manager Benoît de Boursetty says "We've been experimenting with a better way to share videos on YouTube since previous year". You can also find the conversation done attached to it. On the same lines, the app has now been updated with yet again and this time it brings in a lot of new interesting new features to the table. YouTube started testing the Community tab on certain channels, and this messenger is the next step in keeping people on the app instead of sharing externally. If you send a video to someone who doesn't have the new shared tab, YouTube claims "they will get it, too" but did not elaborate. A direct link to invite contacts has also been provided, reported NDTV. Users can also respond to a video share with, what else, another video by pressing the reel icon and searching for the right comeback. However, Google has now added another convenient method to share your favourite stuff from YouTube. It's basically like having an in-app messaging option.

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If, after reviewing the advertiser guidelines, a creator thinks an unmonetisable video is suitable for all brands and audiences, they can appeal or use YouTubes troubleshooter to see what actions they can take.

The green and black icons make it clear which videos are totally acceptable in YouTube's eyes and which are not, however the yellow icon is a bit more nebulous.

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