Ken gets makeover: Cornrows, beefy bod and new skin tones

Mattel takes aim in Barbie tanning TM opposition

The first-ever live-action adaptation for the Mattel toy is meant to serve as a "contemporary spin on beauty, feminism, and identity", issues Mattel has at times struggled to navigate, according to The Hollywood Reporter.

The new Ken doll line comes after last year's diverse Barbie dolls that boosted sales up seven percent. Barbie received a similar overhaul more than a year ago.

Now, Mattel has gone modern, giving Ken dolls a progressive look to match current culture.

Mattel debuted the Ken doll in 1961.

Here are just a few of the new looks for Ken.

NEW YORK Hes been overshadowed by Barbie for decades, but now Ken is finally getting some attention.

The line includes a total of 40 new dolls, seven body types, 11 skin tones and 28 hairstyles including Barbies with dyed blue hair and afros.

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That's right, you can meet this plastic stereotype at Brooklyn Roasting Company at 25 Jay Street in DUMBO on Wednesday, as the coffee house "has teamed up with Barbie to give away free Man Bun Ken dolls to customers rocking a man bun".

So nice to see that skinny-jeans-and-plaid-shirt-wearing barista we have a crush on finally reflected in our kids' toy boxes.

"We are redefining what a Barbie or Ken doll looks like to this generation", Lisa McKnight, senior VP and general manager for Barbie, said in a statement. Since then, Mattel has introduced several thousand different "Barbie" items and has sold more than two billion "Barbie" dolls and "Barbie"-branded accessories", said the opposition".

The new Ken dolls join Mattel's Fashionistas line.

The El Segundo, California-based company also announced new Barbie looks Tuesday, including one with a almost shaved head and another with an Afro.

Evolving Ken may have been an obvious choice for Mattel, but fans are not taking the changes lightly.

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