"Pokémon Go" Is Helping People Fall In Love With Their Cities

By Alex Beall  Jul 18 2016

To ensure the game remains sustainable, it is typically better to gauge uptake and player retention, give subscriber numbers a chance to stabilise, and then roll out further.

According to a report on Tech Crunch, Ninatic CEO John Hanke said that in addition to in-app purchases of power-ups and virtual items, sponsored locations will provide another option for revenue generation. The total number of countries where the game is available is now 34.

This is very much by the game's design.

Following the German launch yesterday, it's clear the United Kingdom addition means more European countries will get access to the hugely popular game this week.

"Pokémon Go" Is Helping People Fall In Love With Their Cities

It went to first place in Apple's list of top-earning apps in the U.S. in less than a day, and has overtaken Twitter in terms of daily active users on Android.

The explosion of interest had put a big strain on the servers for the game, with many users experiencing intermitted issues.

Two markets that are notable that will open soon are Japan, which is Pokémon's home and the most lucrative market in the world for mobile games and Korea, which is another hugely valuable nation. You can use the Ingress map to find locations densely populated with landmarks, so you know where to go spend your time.

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