How do you get started in email marketing? Well, reading this article is a great first step! We’ve filled it with tips, techniques, tricks, secrets and strategies which will arm you with the tools you need to boost your profits and increase the traffic to your online presence in no time flat!
Insert a link to your subscription form into your marketing newsletters. If your customers forward marketing emails to their friends, their friends can easily subscribe to your list too, that way. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.
Provide subscribers with a way out. Place an “unsubscribe” link in your emails or on your website to allow them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient. This prevents your emails from becoming annoying to disinterested subscribers and preserves your image.
Make use of A/B testing for variations on your subject lines. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.
if you run out of ideas for your email marketing campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers. Then when you go to send the next email, you have a topic. Make sure to include the customer’s name for credit too.
Do not send email to anyone who has not given you permission to do so. Businesses that are taken seriously do not send out mass mailings via email. It may even cost you clients and customers because they may not appreciate it.
Try engaging the customer using the subject line of the email. Your email must grab your reader’s attention the minute it lands inside of their inbox, otherwise it may go into their trash. That is exactly what will happen if you have a weak or uninteresting subject line. So try spicing up your subject line with some creativity.
Be sure that your landing page lives up to the customer’s expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.
Strategically plan when your emails will go out. People do not like getting emails at inconvenient times, especially if it’s something that they have to act on quickly. Be considerate by making your offers easy and convenient for people to take advantage of, and you will have more sales than you otherwise would.
Once in a while instead of always sending them in HTML format you should send your emails as a plain text every. This gives things a more personal touch and helps the subscriber feel that you are trying to connect. Do not use it too much though because then you may be seen as being too unprofessional.
It’s time for you to start your email marketing campaign, so take what you’ve learned here and get started! Focus on working step by day and step by day to build your business, your income and your reputation. In the end you’ll be proud of your hard work when you see the profits rolling in!