Why Is Amazon Playing Nice With Apple But Not With YouTube?

There's No Great Reason to Buy an Amazon Fire TV Anymore

Apple TV owners on Reddit are reporting the same issue with surround sound with others explaining the problem is not happening through the Prime Video app on other devices like game consoles, and specifically the Sony Playstation 4. Those days are over: Amazon Prime Video, which has a pretty great selection of titles and a very poor interface to find them, is now available on Apple TV, per The Verge. As of today, Apple TV (2015)and Apple TV 4K can access Amazon Video at long last.

With the app you have access to Amazon's full Prime Video library (provided you have a Prime account). Google and Amazon are in the middle of what looks to be escalating into a blood feud over mutual access to products, especially in the hot gadgets markets (think Amazon's Echo). We'll see if Amazon and Google can take a similar approach.

A test of audio capabilities on a second-generation Amazon Fire TV device showed full 5.1 sound support, unlike through the tvOS app. Google blamed a "lack of reciprocity" on Amazon's part for the decision.

Amazon stopped selling Apple TV and Google Chromecast devices in 2015, a year after it launched Fire TV. According to eMarketer, the Roku ($30) is the most popular streaming device in the U.S. As of time of writing, the product was not listed on Amazon. Where movies are not available for streaming via a Prime subscription, the app often says that the content can instead be purchased or rented.

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Quite what headway has actually been made in Amazon and Apple's long-running dispute over "business terms" isn't clear.

Technically, there are workarounds such as streaming the video on an iPad or iPhone, then streaming that to the Apple TV using AirPlay - but most consumers don't want to be bothered with workarounds. "Google is setting a disappointing precedent by selectively blocking customer access to an open website", Amazon's statement said.

The Fire TV loses access to its YouTube app on January 1, Google said. Most of the companies making these devices also have their own streaming services. They want the content all in one place.

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