YouTube to be withdrawn from Amazon Fire TV in bitter streaming war

YouTube is cutting access to Amazon's FireTV and Echo Show                  CNET

This is getting ridiculous.

Google said it would block its YouTube application from two Amazon.com Inc (NASDAQ:AMZN) devices, escalating a row over the e-commerce giant's refusal to sell its rival's hardware.

Beck Diefenbach / Reuters An Amazon Fire TV device is displayed during a media event introducing new Amazon products in San Francisco, Calif., Sept. 16, 2015.

The companies had clashed in September over the way Amazon used YouTube on its Echo Show - which Google claimed violated its terms of service.

Amazon and Google have been competing against each other in many areas like cloud computing, voice-controlled gadgets such as Amazon Echo Show and Google Home. Google had said that Amazon's implementation of YouTube blocked what Google considered critical features. YouTube was restored, and users breathed a sigh of relief. However, Google removed the video streaming service again on December 5.

"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services". Since that hasn't happened and Amazon refuses to not only not sell Chromecast, Google Home, and some Nest products, they don't seem interested in adding Google Cast to Prime Video either, time is up.

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"Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV", a Google spokeswoman said Tuesday. Here's hoping that both parties can come to some form of agreement soon.

The roots of the current dispute may go back to 2015 when Amazon made a decision to no longer stock the Google's popular Chromecast streaming devices.

The bickering between Google and Amazon has been going on several years as they have ratcheted up the competition with each other.

For Fire TV owners, you'll lose access to YouTube on January 1. Both of them are fighting hard to gain advantage in video and voice assistants.

Further analysis of what might be the underlying issue points to the Amazon devices' use of voice controls.

While Amazon and Apple seem to be getting along, numerous same complaints Google made against Amazon hold true for Apple as well.

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