Singapore first in Southeast Asia to get Amazon Prime membership programme

Amazon launches Prime membership in Singapore amid SE Asia push; stops free shipping option

Members will enjoy a host of facilities, including access to video streaming and free gaming services such as Twitch Prime.

Singapore will be the first country in Southeast Asia, and 16th globally, to launch Amazon Prime.

The introductory price for a membership is at $2.99 a month. For that amount, members get to enjoy Prime Video, a membership with video game streaming platform Twitch, and unlimited free global shipping on orders above S$60 on the Prime Now mobile app. They're getting Amazon Prime, but only for products that they purchase from Amazon in the U.S. some 9,000 odd miles away.

But take note, Amazon will also have similar delivery times for some of its Handmade items as many are listed as taking a number of days to create and so aren't available for fast delivery.

This will largely be of interest to merchants who sell on Amazon.com, as Prime Singapore offers free 2-hour delivery on tens of thousands of items but more importantly free worldwide delivery on millions more items from Amazon US.

As Singaporeans are more "hyper-connected and mobile-first" users, this service was designed for Singaporeans in mind.

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But administrative assistant J. Tan, 38, said he was disappointed that items he had been eyeing, such as the Nintendo Switch game console, are not available through the Prime Now app and no longer qualify for free shipping on the USA store.

That said, Amazon may consider adding these services in the future.

He added that Prime membership is "country-specific and not-transferable" so those with United States memberships are unable to use it locally, and that he encouraged Singaporeans "to leverage the Prime membership package developed specifically for Singapore".

So long as orders are $60 or more, Singapore Prime subscribers will be able to order a choice from over 5 million items shipped from Amazon US.

The e-commerce retailer has a service called Prime Now, which is available in major cities and it free to use for Prime customers. While Amazon Handmade on Prime Now is just a short-term experiment, the trial shows that Amazon is willing to expand its local selection and appeal to an audience that prefers to shop small.

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