YouTube ups crack down efforts on child-exploiting videos

Image You Tube Kids

It has also removed advertisements from 500,000 exploitive videos under these expanded guidelines.

"Their platforms are in danger of being used as a sweet shop for paedophiles".

Google and YouTube are under fire once more this week as a BBC investigation revealed that across YouTube, videos of minors and children were found plagued with lewd comments from predatory commenters and strangers.

ISBA, which represents British advertisers, called the urgent meeting to demand tougher vetting of footage and viewer comments before videos are deemed suitable for monetisation.

One video highlighted by The Times showed a girl in trousers and a vest sat on a bed filled with cuddly toys.

The Times investigation alleged that YouTube does not do enough to pro-actively check for inappropriate images of children and instead relies on software algorithms, external non-government groups and police forces to flag such content.

A Mars spokesperson said in a comment to the news company: "We are shocked and appalled to see that our adverts have appeared alongside such exploitative and inappropriate content".

"It is in stark contrast to who we are and what we believe".

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"Until we have confidence that appropriate safeguards are in place, we will not advertise on YouTube and Google".

The latest brand crisis came only hours after YouTube pitched for business from United Kingdom advertisers at an event where companies grilled Google's United Kingdom and Ireland boss Ronan Harris on what action was being taken following an earlier Times investigation, published...

Adidas said the situation was "completely unacceptable", with Diageo issuing an "immediate stop" on their advertising.

Google - as one of the primary portals of internet access often finds itself at the centre of these debates around freedom of expression with relation to the protection of children and more vulnerable people. "There shouldn't be any ads running on this content and we are working urgently to fix this".

"Over the past year, we have been working to ensure that YouTube is a safe place for brands".

The changes come after a number of media outlets published pieces describing YouTube channels that produce content exploiting children.

YouTube is taking steps to prevent disturbing videos from reaching children, after a wave of media reports showed how the platform was failing to keep inappropriate content away from youngsters. At first they seem like normal kids' videos, but soon devolve into highly inappropriate material.

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