Apple iPhone Sales in China Soar After 18 Months of Decline

Will Apple be a $1 trillion company this year?

However, according to the firm, smartphone shipments declined in China this quarter by 5% to 119 million units.

According to Canalys, Apple's story of declining smartphone shipments in China is over for now, as shipments grew 40% from 8 million in Q3 2016 to 11 million in Q3 2017. Xiaomi and Apple placed fourth and fifth, respectively.

In the USA, there have not been as many iPhone 8 buyers as the majority of Apple fans were supposedly waiting for the iPhone X. However, in China, it is a different story. OPPO was just a million units behind Huawei and a mil ahead of Vivo, snatching a solid 18 percent slice of the pie despite technically registering a shipment drop from Q3 2016.

The top five smartphone companies in the third-quarter in China took the massive chunk of the market.

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The tech world is eagerly waiting for the iPhone X launch on November 3 - and that outsized focus has seemingly turned Apple's other fall 2017 release, the iPhone 8, into the ugly little sibling in the smartphone ecosystem. Earlier this year, the company promoted Isabel Ge Mahe to a new position as Apple's vice president and managing director of greater China, reporting directly to Cook and Chief Operating Officer Jeff Williams.

Keeping all in mind, Apple is expecting larger revenue in its last fiscal quarter. Mr. Jia stated that even though the device would launch this week, the pricing structure and supply issues will restrain growth.

There's demand for the iPhone X but the high price coupled with limited quantities might not help Apple achieve another sales surge in China over the holiday season. "The iPhone X will enjoy a healthy grey market status, but its popularity is unlikely to help Apple in the short term", Jia predicted. However, Mo said that Apple "is unlikely to sustain this growth in Q4".

While Chinese brands like Huawei, Oppo, Vivo and Xiaomi have struggled to gain traction in the U.S.

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