Facebook's food delivery feature now brings Five Guys to all

Facebook Online Order Food Delivery App

Users can find the 'Order Food' option in the Explore menu in the Facebook app or website, where they can browse a list of area restaurants.

Facebook launched a service that allows U.S. users to order food for delivery or take out through the app or website. Facebook says that the feature is rolling out today to all of its users in the United States and that it will be available for folks using Android and iOS as well as on the desktop.

What's more, you'd still have to log in to any accounts you already have with a delivery service. It also works directly with restaurants' proprietary services, like Jack in the Box, Five Guys, Papa John's and Panera. It lets you browse available restaurant options and choose which of the available delivery services you'd like to have bring it to you; you can filter by location, delivery versus pickup, price range, cuisine, and whether or not the restaurant is open. According to Himel, it was "complicated" for users to first search a restaurant on the site, and then log onto a third-party service, or call the restaurant to deliver the food. All Facebook is really doing here is launching an in-app browser so you can get a meal without ever leaving the app.

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The feature will incorporate several food ordering services including Delivery.com, EatStreet, and ChowNow.

But if you're left asking why you wouldn't just use an app from these services or chains to begin with, I don't have a great answer for why Facebook's little shortcut would be better.

Facebook is not the only tech company to do this. Facebook says it now has no plans to hire drivers to deliver the food directly, but hopes the new feature will encourage users to stay on the platform for longer.

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