Amazon introduces option for teens to shop on their parents' accounts

Amazon now lets teenagers shop via separate logins attached to their parents' accounts

Amazon today announced a new way for teens to shop its site independently of their parents' accounts and place their own orders, which parents can choose to review before allowing the purchase.

Amazon.com, already the most popular online retailer among adults, is setting its sights on a new demographic: teenagers.

The set up also aims to encourage teens to use their parents' Prime accounts, if they have them. From there, the teenager is free to create their own username and password and then use that to log into the Amazon App. "For teens who have a parent with a Prime membership, they can also access Prime benefits at no additional cost, including fast, free shipping, Prime Video and gaming benefits with Twitch Prime".

If parents want to give their teen more autonomy, they can skip the approval step altogether and just set spending limits. This will send parents a message with details of the order.

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To streamline the process further, teens can also add personalized notes to each product they select for approval, allowing them to offer their parents a bit of justification for the products they want or need (such as important school supplies). This means that a parent with a Prime account can share the benefits that come with it with their children.

For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester. Teens get greater freedom and parents still get itemized notifications of orders.

Their credit card information will be hidden on the teen accounts, as will their purchase and browsing histories.

Teens will be given access to their parents' Prime benefits at no cost.

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